Conscious Consumerism

Conscious Consumerism: What ‘Clean’ Means for Hair Care

In an increasingly connected world, savvy consumers are taking advantage of digital channels, where information flows freely, to ensure that the choices they make in their beauty and personal care regimes do not compromise the world around them.

Join our latest Power Hour as we explore how ingredient transparency, sustainability and environmental impact, amongst other key claims, are fuelling a movement for cleaner solutions in the global hair care market.


Hannah Critchley
Marketing Manager, Beauty Effects

Mike Hindley
Research & Technology Specialist