Understanding the Non Conscious Mind

Sensory Dimensions’ Associate Director, Lauren Henry, chats with Truthsayers®️ Andy Dean in the podcast ‘Understanding the Non Conscious Mind’.

People’s connection to products and brands is driven by the emotional connection they make. These System 1, intuitive or gut responses, drive many of our purchase behaviours, decisions, and choices. By measuring these responses, we can tap into the way people really feel about your products, your brands, and the claims people make about them.