Water(less) Cosmetics


With water demand set to outweigh supply by 40% by 2030, and set to increase by 55% by 2050, the Cosmetics industry must embrace change to counteract the consequences. What’s more, water use has grown globally at more than twice the rate of population increase in the last century – what will this look like in another century?

Currently, the average skincare product contains between 60-85% water, and the average shampoo contains 80%? To minimise this, there are a range of alternative formats formulators can utilise to reduce water usage in cosmetics products.


Why is waterless such a trend in cosmetics?

  • More sustainable for the environment
  • More efficient to ship
  • More concentrated
  • More concentrated
  • Use less packaging
  • Water is a valuable commodity

Here at Surfachem, we have explored a range of formats and created our own Water(less) concept.


Formulation Water Content
Sugar Glow Scrub 0% water
Pre-Shampoo Treatment 0% water
All Wash Bar 0% water
Transforming Face Wash 0% water
Indulgent Hand Wash <2% water
Luxurious Body Lather 0% water